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The Mera Terah Run (MTR), previously called Mera Terah RRRun, is a collective that picks socially relevant causes every year and combines awareness-building and fund-raising (where appropriate) to support these causes via a novel and interesting method of running a Half-Marathon on 13 (terah, in Hindi) consecutive days in the catchment areas of relevance to the selected cause(s).
The MTR also typically combines this with journeys undertaken via the Indian Railways to the chosen destinations, as we believe that the Railways continue to remain a vital thread that helps tie the nation together.
The concept was designed by Jagdish Damania (aka Jaggi da) who combined his love for running and train journeys with raising awareness and funds for a cause.
The First Edition (Mera Terah RRRun)
The first edition of the event, in 2014, attracted fellow runners from within and outside India. The MeraTerahRun team (or ‘yatris’ as they like to call themselves) received tremendous response and encouragement from the local running groups in each city, who joined and hosted the ‘yatris’ in the city runs. Starting on 18th December 2014 and ending on the 30th December 2014, the event took the yatris to 13 difefrent cites in 13 different states.
Together they ran over 2021 kms and connected with 20,000+ people through print media, local radio stations and through an active social media campaign. They raised over Rs. 15 lakhs to support ‘Rejuvenate India Movement (RIM)’, a not-for-profit organization working towards enabling villagers in the rural interiors of this vast country to unlock benefits and funds allotted through government programs.
Mera Terah Run 2014, received the Jury Award in the NGO category at the Project Management Institute’s Annual Awards function on 10th September, 2015 for innovative concept and good project management practices. This speaks volumes of the impeccable planning, execution, communication and the project coordination.
Here is a short glimpse of Mera Terah Run’s First Edition :